GM High-Tech Performance Blogs
New offerings throughout the year including new site live now
HOT ROD, one of the most iconic titles in the world, is re-launching its entire brand across all media channels including print, online, video and social media platforms beginning immediately and continuing throughout the Fall. This re-launch is just the first part of creating HOT ROD’s new identity and emphasizes its focus on multimedia content delivery with brand extensions that include HOTROD.com, a mobile version of HOTROD.com, the “HOT ROD Then & Now” App for iPad, HOT ROD Live Radio, and HOT ROD TV, the oldest automotive show on the air and the one that started the genre, on Speed.
Founded in 1948, HOT ROD is the largest and oldest performance car magazine and is out to redefine the industry by doing things bigger, better, faster, louder. As HOT ROD builds up to its 65th anniversary in 2013, the editorial staff is pushing the envelope to reinvigorate readers by providing content that makes them say, “I can’t believe they did that!”
HOT ROD’s parent company, Source Interlink Media (SIM), has made a significant investment in all of the HOT ROD products, most notably with the revitalized print magazine that will launch with the September 2012 issue on sale July 10. The magazine will feature a 50% increase in editorial pages and an all-new design, both of which support a complete reinvention of the content.
“Our mission is to consider what we used to do—in fact, what every car magazine used to do—and to ask ourselves how we can make it bigger, better, faster, louder. Wilder ideas, more emotional presentations, pure entertainment,” said HOT ROD Editor-in-Chief David Freiburger. “At least a few times per issue, I want the reader to think, ‘I can’t believe they did that!’”
The first step in HOT ROD’s re-launch initiative is an all-new version of its web site, HOTROD.com. The web site sets the tone for the change in the magazine’s former print-centered design into one focused on providing daily news and making it easier for readers to join in the conversation. The new site also helps visitors quickly find articles and discover new content at each visit.
New sections of the site feature original video content from HOT ROD editors as well as videos curated from around the Internet by the editorial staff (Videos.HotRod.com, powered by Magnify.net). The first video (http://youtu.be/kr1YMRlRdx4) is already posted: Freiburger drove the 2012 Chevy Camaro ZL1 with Lingenfelter Performance modifications in the car’s first test to exceed 200 mph.
Featured content from sister publication HOT ROD Deluxe is also now available on HOTROD.com. HOT ROD Deluxe is the magazine that specializes in historic photos of hot rodding in the ’50s and ’60s.
HOT ROD is also focused on social media, approaching 100,000 Facebook fans and maintaining a vibrant presence on YouTube, Pinterest, Twitter and Google+. Updates from and access to these portals are now integrated throughout the web site, along with a new Disqus-powered commenting engine for easier fan involvement and near real-time conversations that can continue on social networks.
The re-launched HOTROD.com also includes:
· A new, dynamic navigation scheme that allows users access to the latest content from anywhere within the site.
· Simplified backend interface so that editors may push content items live more quickly.
· New contributor sections for each HOT ROD editor, so users may quickly find stories from their favorite authors.
· Easier access to information about HOT ROD events.
· Improved homepage promotion of key content.
· Improved photo galleries with easy access to high-resolution photos.